Your team hates your CRM (and they’re right) - REM #2

What does your team really think about their CRM and why do they prefer Excel? You're not alone. This issue: that uncomfortable truth, the Ocean.io-Scalestack partnership, and an AI Flow Builder that changes the game and much more.

👋 Hi Revenue Engine Master,

Every broken process tells a story. McKenah Elizabeth Johnson, with 135K+ TikTok followers and growing authority in GTM storytelling, puts it bluntly: “If your team still chooses Excel over your CRM, then your CRM is the problem.”

Besides McKenah's viral GTM confessions that sparked a movement, in this issue Jonathan Moss’ Duct Tape confession, Ocean.io’s partnership and the importance of ICP alignment to get the best prospects. Plus, how our AI Flow Builder creates workflows tailored to your actual needs, because one-size-fits-all automation never actually fits.

Real stories, real systems, real results. We hope you enjoy it!

Voices from the Frontlines

McKenah Elizabeth Johnson’s
Go-To-Market Confessionals

From TikTok creator to GTM thought leader, McKenah's viral confessions about CRM adoption and data chaos have sparked a movement of GTM professionals finally saying the quiet parts out loud. Her message: successful GTM needs systems that empower people, not hinder them.

Duct Tape Diaries

Entry #01

Remember those RevOps war stories we mentioned in our first issue? The daily realities behind enterprise GTM that never make it into LinkedIn case studies? We call them Duct Tape Diaries, and you've been sending them in.

Here's our first submission by: Jonathan Moss, EVP Growth, GTM Strategy & Operations at Experity

“We have almost 40 different queues for different lead sources, and we're manually deduping and matching leads across them.

Sometimes we’ll catch a duplicate a week later, after sales already reached out twice with conflicting info. It’s embarrassing.

But fixing the system takes more time than patching it.”

That's not failure. That's what we call the Manual Work Tax - the hidden cost of systems that break every time you try to grow. And no, duct tape isn't a RevOps KPI, even though it feels like one some days.

Systems in Action

Strategy in Motion: Ocean.io & Scalestack Partnership

How ICP amplification + intelligent orchestration creates time for actual revenue work.

Ocean.io expands your addressable market through AI-powered ICP lookalikes. Scalestack then layers in real-time enrichment, scoring, and routing, automating every step of the process.

The results:

  • 23,000+ accounts enriched

  • 99% contact validity

  • 2,000+ high-fit accounts instantly SDR-ready

Under the Stack

AI Flow Builder

Building workflows from scratch shouldn't consume your week. Our AI Flow Builder lets you describe what you need, iterate through conversation, and generate working flow drafts in minutes instead of hours. Talk through your requirements. Refine until it's right. Save and deploy when ready.

Why this matters: Because your time should be spent optimizing revenue, not wrestling with drag-and-drop workflow builders.

The AI Flow Builder delivers:

  • Flow creation at the speed of thought

  • Custom workflows built through conversation

  • Draft-to-deployment in minutes, not days

  • Zero template limitations. Zero starting from scratch.

In case you missed it

Level-up

We're building an engine that brings foundational clarity to GTM decision-makers—cutting through the noise to reveal what actually drives revenue. A few things on our radar:

→ Strategic read: "Apple in China: The Capture of the World's Greatest Company" by Patrick McGee. Beyond the Steve Jobs mystique, this book reveals how Apple invented everything: processes, manufacturing, retail experiences.

→ As Elio puts it in his LinkedIn post: "If you want to create the future, you have to live in it before anyone else does." Perfect for GTM leaders building what doesn't exist yet.

Your Move

Ready to turn GTM friction into flow?

→ Share your GTM friction → In our last edition we told you which were the top GTM Pain Points. Share yours with the hashtag #RevenueEngineMasters #DuctTapeDiaries

→ Ready for a 15-minute Orchestration Audit? See where repetition becomes motion → Schedule here with one of our solution team members.

The best systems don't just work, they work invisibly, letting your team focus on what actually drives revenue. Let's find out where yours could do the same.

Scalestack is the creator of the Autonomous Revenue Engine - a new category for GTM teams who want to move from friction to flow.

Revenue Engine Masters

A newsletter made with ♥️ by the Scalestack team.