👋 Hi Revenue Engine Master,

Welcome to the first issue of your (new) newsletter, built for GTM leaders like you. This isn’t about us, it’s about your systems, your motion, and how you scale without duct tape.

Scalestack was born from a shared frustration: even the best teams waste time on manual work and stitched up solutions. From AWS to fast-growing startups, we kept seeing the same problem—bad data, broken workflows, and CRMs no one trusts.

We knew, like you, there had to be a better way.

Voices from the Frontlines

Fireside Chat with Roman Gruhn, VP of RevOps at Multiverse

He shares insights from his diverse career, explaining how his unique approach to technology, process, and people has transformed revenue operations into a strategic powerhouse.

Duct Tape Diaries

Top 10 GTM Pain Points We Heard on the Street

Every RevOps leader has war stories. We call them Duct Tape Diaries, the daily realities behind enterprise GTM that never make it into LinkedIn case studies or conference keynotes. We're starting a collection, and we bet you've lived at least three of these:

• Dirty CRM data

• Reps Googling accounts between calls

• “Prioritization” based on gut feel

• Static territories that haven’t been touched in months

• Broken hierarchies, manual routing, and enrichment that never syncs

• Ops buried in maintenance

• Data no one trusts

• CRMs no one opens

• And strategy that always comes after the fire drill

→ These are the real symptoms of the Manual Work Tax, the repetitive and boring work that doesn’t allow your team to focus on what really matters, and they’re showing up in every RevOps team we meet. Read The Founders Letter to understand the story that kickstarted Scalestack.

→ We’re mapping this pain, visually, operationally, and truthfully. Reply Send to get the internal doc we use to break this down for GTM leaders.

Systems in Action

How Astronomer expanded its
GTM funnel

Insight Feature

Building with Customers

When you’re pioneering an emerging technology—in our case, AI-powered GTM automation—the playbook doesn’t exist yet.

And that’s why we at Scalestack like to take Palantir Technologies as a model for what we are doing. We don’t just build “for” our customers—we build alongside them. By embedding ourselves in their day-to-day, we can live their challenges, become the user and deliver value immediately.

Read more from our cofounder HERE

In case you missed it

Level Up

We’re not just building product, we’re experimenting at the edge of GTM. A few things we’re testing right now:

→ Building flows from scratch can be a time consuming, repetitive task.
Take a look at the AI Flow Builder that enables users to create flow drafts while talking to an AI.

→ How to shift teams from duct tape logic to systems that stick. A must-read on behavior change: “Switch” by Heath & Heath. It’s strategic, practical, and movement-aligned.

→ Want to receive something cool in your mailbox? Hit reply and say “Send me Swag.”

Your Move

Ready to stop patching and start orchestrating?

→ Reply to this email and we’ll put you in touch with one of our solution architects.

→ Curious how your GTM could run itself or want to perform an audit of your CRM data? Schedule here with one of our solution team members.

Scalestack is the creator of the Autonomous Revenue Engine - a new category for GTM teams who want to move from friction to flow.

Revenue Engine Masters

A newsletter by the Scalestack team.